In 1984, Wendy’s restaurant ran a very funny ad about other hamburger restaurants having lots of bun, but very little beef. The ad was to counter MacDonald’s and Burger King by saying they just had big buns and no beef. It became an instant hit!

The idea of “Over Exaggerations” in advertising started to catch on and branch off into all different directions including the 1984 presidential campaign. Walter Mondale used it in his debates. The public resonated with being told one thing and experiencing another. Everyone knew the truth was finally being spoken.